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Cathy Goodwin

Cathy Goodwin, Ph.D., wrote the 7 Best-Kept Secrets of Websites that Attract Clients, Increase Sales and Create a Community of Raving Fans. http://www.yourcontentstrategist.com/subscribe.html
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 Articles by this Author

We all have trouble turning down prospective clients, even when they're all wrong for us and we're busy enough with the "good" clients we have. Here are some tips to let your website say "no" for you.

Independent professionals turn to Internet Marketing to get more clients. But your website, blog and other communications can pinpoint your ideal clients with just a few copywriting techniques.

When entrepreneurs get busy, they often feel overwhelmed by time pressures. With a few copywriting techniques, your website can help you deliver quality service and let you have a life, too.

When you work for someone else, you have limited options when you don't earn as much as you like. So cutting back on expenses makes sense. But when you work for yourself, you never have slow times because you are your own best customer. Read on and learn how.

Articles, web pages and ezines are supposed to attract clients. So why do some of them inadvertently insult our readers and drive them away? Here are some tips to spot the warning signs.

Website makeovers usually begin with a focus on design. That leaves you with a professional-looking website that won't attract clients. In fact, an over-designed site may turn away visitors. Here's what to do instead.

To get more clients online, your website needs to showcase your unique talents and expertise. But how can you promote yourself without coming across as boasting? Here are 7 tips to answer this question.

You've heard long copy works in your market, but you're afraid you'll bore your website visitors. Here's how to keep them hooked from the first opening to the last line.

Copywriters know: stories hold a reader's attention all the way to the end of a piece of long copy. The same principle holds when you need to hook your listeners at a networking event. Here's how.

Do you really want to attract more clients through your website? Wonder how to communicate your unique talents and skills without bragging? The answer lies in tellling stories of your own success.