Cathy Goodwin
Cathy Goodwin, Ph.D., wrote the 7 Best-Kept Secrets of Websites that Attract Clients, Increase Sales and Create a Community of Raving Fans.
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Articles by this Author
Internet Marketing: How To Turn Down The Wrong Clients (With A Little Help From Your Website)
- By Cathy Goodwin
- Published 11/16/2008
- Lead Generation
- Unrated
We all have trouble turning down prospective clients, even when they're all wrong for us and we're busy enough with the "good" clients we have. Here are some tips to let your website say "no" for you.
Internet Marketing To Attract Clients Who Are Perfect For Your Professional Practice
- By Cathy Goodwin
- Published 11/16/2008
- Lead Generation
- Unrated
Independent professionals turn to Internet Marketing to get more clients. But your website, blog and other communications can pinpoint your ideal clients with just a few copywriting techniques.
Website Copywriting for Time Management (and Happy Clients)
- By Cathy Goodwin
- Published 11/16/2008
- Lead Generation
- Unrated
When entrepreneurs get busy, they often feel overwhelmed by time pressures. With a few copywriting techniques, your website can help you deliver quality service and let you have a life, too.
Internet Marketing Tip: Business is Slow? Be Your Own Best Client
- By Cathy Goodwin
- Published 11/16/2008
- Lead Generation
- Unrated
When you work for someone else, you have limited options when you don't earn as much as you like. So cutting back on expenses makes sense. But when you work for yourself, you never have slow times because you are your own best customer. Read on and learn how.
Copywriting Tip: How to Infuriate Your Readers, Easily and Effortlessly
- By Cathy Goodwin
- Published 10/30/2008
- Lead Generation
- Unrated
Articles, web pages and ezines are supposed to attract clients. So why do some of them inadvertently insult our readers and drive them away? Here are some tips to spot the warning signs.
An Expensive Website Marketing Mistake That Didn't Have to Happen
- By Cathy Goodwin
- Published 10/30/2008
- Lead Generation
- Unrated
Website makeovers usually begin with a focus on design. That leaves you with a professional-looking website that won't attract clients. In fact, an over-designed site may turn away visitors. Here's what to do instead.
Get More Clients: 7 Copywriting Tips to Showcase Your Expertise Without Boasting
- By Cathy Goodwin
- Published 10/22/2008
- Lead Generation
- Unrated
To get more clients online, your website needs to showcase your unique talents and expertise. But how can you promote yourself without coming across as boasting? Here are 7 tips to answer this question.
How Copywriting Will Attract Clients When You Keep Readers Hooked On Long Copy
- By Cathy Goodwin
- Published 10/21/2008
- Lead Generation
- Unrated
You've heard long copy works in your market, but you're afraid you'll bore your website visitors. Here's how to keep them hooked from the first opening to the last line.
To Attract Clients, Replace Your Boring Elevator Speech With Stories
- By Cathy Goodwin
- Published 10/21/2008
- Marketing
- Unrated
Copywriters know: stories hold a reader's attention all the way to the end of a piece of long copy. The same principle holds when you need to hook your listeners at a networking event. Here's how.
Copywriting for Onlline Business Success: Start with Your Own Success Stories
- By Cathy Goodwin
- Published 10/14/2008
- Lead Generation
- Unrated
Do you really want to attract more clients through your website? Wonder how to communicate your unique talents and skills without bragging? The answer lies in tellling stories of your own success.
