My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...

Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...

I don't know about you, but I get a little annoyed by the big-name pundits who declare "I refuse to participate in the bad economy." Sure, it's a great philosophy, but for the small business owner who sees his income shriveling away, who has to lay off long-time staff members...

I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use...

Unfortunately, since many small business owners don't consider marketing as a core business activity...it's often the task that gets set aside when time is crunched. But by taking just a few minutes to plan ahead, your future marketing activities can go much smoother; you'll be able to complete your marketing activities quickly and easily.

Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell out exactly what our product or service will do for them.

Here's a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story... I have a client for whom I run a lead generation direct mail campaign. I've been trying to persuade him to move some of the campaign online in order to cut down costs and increase conversions. He's been a pretty hard sell, but I've finally managed to convince him.

What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, or if it's very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.

If you haven't started planning your holiday email campaign yet, what are you waiting for? Your competitors have had their plans in the works for weeks now. Here are a few ideas to help get you started.