Interested in building a solid cadre of lifetime customers If so, make sure you start with a clear understanding of the dynamics of a marketing funnel

Yes, we’re in a recession But people and companies have not locked up their wallets completely

Down, but not out That’s how you should think of today’s economy

Recession Hah

The most successful information products offer a perfect combination of profitability and perceived value Recently I realized that the crown belongs to a type of course only a few information marketers offer – what I’ve dubbed the “semi-live” course

With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can confortably listen to and learn from