Martin Reed
Martin Reed is the developer and owner of a popular UK chat and community website. He also blogs about how to develop successful online communities.
Articles by this Author
Launching a New Online Community for Women
- By Martin Reed
- Published 09/12/2008
- Marketing
- Unrated
A brand new online community devoted to women's issues has been launched. The site's mission is simple - to be the most comprehensive and intuitive online community for women.
Remember You Are The Boss Of Your Online Community
- By Martin Reed
- Published 07/10/2008
- Marketing
- Unrated
Members of online communities need to feel valued and listened to if the community is to be a success. However, it is important never to lose sight of the fact that you are still the boss and are responsible for making the final decisions.
How to Determine the Length of Your Blog Posts
- By Martin Reed
- Published 06/28/2008
- Marketing
- Unrated
Working to the old cliche of quality over quantity is fine, but as a blogger you will find that some readers expect quality and quantity in the same quantities. It can therefore be difficult to determine just how long to make your blog posts in order to keep your readers happy.
Can You Avoid Adding Community Features to Your Website?
- By Martin Reed
- Published 06/28/2008
- Marketing
- Unrated
It is a fact that visitors to your website are increasingly looking for community features. If you do not satisfy these wants and needs, you will find it hard to keep up with competitors who are more pro-active and community focused.
Should Online Community Developers Censor Discussion Topics?
- By Martin Reed
- Published 06/26/2008
- Marketing
- Unrated
Controversy can breathe life into online communities, however they can also create arguments and result in an abusive atmosphere. Should controversial topics be banned to prevent this?
The Importance of Keeping Your Online Brand Consistent
- By Martin Reed
- Published 06/25/2008
- Branding
- Unrated
Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image.
