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Henriette Martel

Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.

 Articles by this Author

Without a strong compelling reason to read on, the visitor will leave your web page. There are so many ways to create attention-grabbing headlines. Here's some examples...

Have your product sales slowed down? Here are simple and effective strategies to give a new lease of life to your digital or small-ticket product.

In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. Have you tried value-pricing strategies?