Henriette Martel
Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.
Articles by this Author
24 Ways to Create Compelling Headlines for Your Sales Letters
- By Henriette Martel
- Published 08/12/2008
- Direct Mail
- Unrated
Without a strong compelling reason to read on, the visitor will leave your web page. There are so many ways to create attention-grabbing headlines. Here's some examples...
10 Resourceful Ways to Recycle Digital Or Small-Ticket Products
- By Henriette Martel
- Published 08/7/2008
- Marketing
- Unrated
Have your product sales slowed down? Here are simple and effective strategies to give a new lease of life to your digital or small-ticket product.
Value-Pricing Strategy: "We're Not the Cheapest But..."
- By Henriette Martel
- Published 08/7/2008
- Marketing
- Unrated
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. Have you tried value-pricing strategies?
