Search Engine Optimisation (SEO), the process of gaining good “natural” (unpaid) rankings in the search engines is being implemented effectively by more and more UK businesses The investment can reap huge rewards, from increased brand exposure, increased traffic and ultimately, increased revenue

Very often we are asked to provide expected visitor volumes from the core target keywords of an SEO campaign Of course, we explain the ‘long tail’ and the fact that many hundreds if not thousands of keywords will potentially be referring visitors, but it enables the client to quantify their investment by getting some gauge on expected sales and ROI