Experienced voice broadcaster discusses the major differences between "live only" broadcasts and "answer machine only" campaigns, and the need to test each to determine the least costly lead generation strategy.

Experienced voice broadcaster urges newbie broadcasters to set realistic expecations for their lead generation campaigns.

Successful pre-recorded messages for voice broadcasting must deliver inexpensive, quality leads. Here are the 3 worst (and most frequent) mistakes encountered in them.

Veteran voice broadcaster describes a method to automatically provide call screening protection - eliminating negative live call transfers - for your sales staff, allowing them to concentrate on leads and sales without distraction.

Voice broadcasting will result in many negative phone responses. This article describes an easy technique to shield your sales team from those calls and increase their productivity.

Experienced voice broadcaster discusses how to identify important qualifiers for your business leads, and how to employ qualifying statements in your recorded script.

Three crucial considerations when creating a telemarketing sales script.

Voice broadcaster explains the paradox of lowering response rate while increasing lead quality.

Experienced voice broadcaster reveals ways to determine the viability of using voice broadcasting to generate leads or sales for a specific business purpose.

Voice broadcaster exposes a little-discussed yet obvious "secret" that has major implications for those considering using voice broadcasting. Those considering utilizing voice broadcasting in their business should consider this before spending any money for voice broadcasting.