A look at how the invention of the printing press and its influence on 20th century publishing.

This article reviews the pros of postcard marketing: an efficient, targeted & affordable alternative, or a healthy compliment, to marketing online.

This article takes a nostalgic look at the music scene in the 1980s and 1990s and how the humble promotional material inspired a generation.

Flyers are a good standby tool for marketing both online and off. And there's no need to be a genius to create a great one, either. By combining the power of print and internet marketing watch your efforts more than double the results.

Is there a way to make my print marketing more effective while keeping costs down in a slow economy? Target marketing may be the answer. Instead of sending out 20,000 packets to a cross section of customers and prospects, consider sending out postcards to 1,000 contacts that are most likely to use your product or services.

Pharmaceutical Companies rely on variable data printing to make their print advertising more effective.

Direct mail promotions are designed to be one-to-one communication vehicles. Sometimes the "direct" portion drops off the map, and we end up producing unplaced promotional brand ads in an envelope. To boost returns from your direct mail program, make sure the "Direct" gets full attention.

What is the best way to increase response to your promotion: to increase quality or to increase quantity? The answer is based on logic.

Every business owner aims to make their business profitable that is why there are numbers of marketing tactics that are endowed by experts in order to help achieve such desire.

My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...