Unfortunately, since many small business owners don't consider marketing as a core business activity...it's often the task that gets set aside when time is crunched. But by taking just a few minutes to plan ahead, your future marketing activities can go much smoother; you'll be able to complete your marketing activities quickly and easily.

Using the ever-increasing reach of the media to spread your news is an often misunderstood and under-utilized marketing tool.

Knowing what kind of media exposure to generate can mean the difference between publicity and obscurity.

One of the Top 5 marketing blunders that cripple the construction industry! At this time of economic uncertainty, we better put this right!

There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer.

Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!

If you value your internet reputation, think long and hard before you put your online reputation in the hands of someone without a long term plan for your business.

If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book.

A brief article about the usefulness of environmental pr.

There are two approaches to closing in sales. We will call these two approaches guided and voluntary.